Micro Influencers considered best in business than Celebrity Influencers

So, What Exactly is a Micro-influencer?

According to Brands need Micro-influencers are individuals that have between 1,000 to 1,000,000 followers and are considered experts in their respective niche. They could be a food blogger, traveler, a fashionista, tiktoker, comedy vlogger or a fitness master. These smaller & focused experts connect on a deeper level with their audiences and generate greater engagement comparatively.

In fact, at brands need we believe micro influencers can generate 85% higher engagement than those having huge followers, and as the number of followers increases the engagement tends to decrease. Staying within that 1,000 to 50,000 followers proves to be the best, It also makes sense as a smaller audience means much more hands-on, personal interaction and we all know that’s marketing gold these days, with the help of brands need tools like One link profile page an influencer can easily learn the trending skills and ares he/ she needs to work on.

Influencer marketing is generally more authentic than corporate advertising, 63% of consumers trust influencers’ opinions of products much more than the brands themselves or even major celebrities, so a lot brands are looking to partner with more relatable influencers. It’s clear that consumers find “normal people” more relatable, so we’re sure to see more micro influencers getting the nod ahead of global stars and celebrities. Well, people trust the opinions of a person they know/ familer with and look up to, those they feel will give an honest opinion, not just rave because they were paid.

If I’m a brand, why are micro-influencers more powerful than say, getting a Popular face to do something for me? for which Facebook Advertising expert, Ali Parmelee, puts it like this, “They’re more accessible, As people love to see themselves in these aspirational ads, every day-person influencer makes that much easier.”