Steps for creating an effective YouTube video

3 min readSep 24, 2021

There’s no better time to start thinking about how to create an effective YouTube video.

But why “right now”?

Naturally, the rise of video content has resulted in a flood of businesses attempting to understand YouTube channel marketing at the same time.

As a result, if you want to stand out on YouTube, you should employ as many advertising strategies as possible.

We’ve broken down how to create an effective YouTube video step by step so you can get the most out of it. If you’re just getting started with your YouTube channel then this is the place to be.

Step 1: Create captivating titles
It’s all about the presentation when it comes to YouTube marketing.

When it comes to the success of your video, the titles are crucial.

The secret to writing great titles is to attract your audience’s interest without using clickbait headlines. People expect interesting material, and they also want to know what your film is about from the start.

For instance, you can refer to YouTubers like BitBoy Crypto. BitBoy Crypto has 1.27 Million subscribers on its YouTube channel. His channel focuses on the latest crypto news, project reviews, cryptocurrency trading advice. He has been creating videos with massive and good titles engaging its users in the crypto and fintech industry.

You can also refer to YouTubers like Cathrin Manning, Think Media, Vanessa Lau for more hacks and tips to create good titles.

Step 2: Optimize Videos
70 percent of the top 100 Google search results include YouTube videos and is the world’s second-largest search engine.

People use YouTube in the same way they use Google to look for items and solve problems.

Consider your YouTube videos to be just like any other piece of content that requires keyword and tag optimization.

Step 3: Create Unique thumbnails
Creating custom thumbnails is one of the simplest yet most effective ways for your YouTube video. Consider your title and thumbnail as a one-two punch to pique a viewer’s interest.

YouTube automatically grabs a screenshot from any video and uses it as a thumbnail.

Unfortunately, the image it captures from time to time is a hazy photograph of you adjusting the camera or a transition.

With reference to creators like heyDominik, Darrel Wilson, Justin Brown you can create some unique and eye-catching thumbnails for your audience.

Step 4: Target Audience
You want to make sure that any type of content you create is in line with what your audience wants. Start by getting to know your audience and what kind of material they want to see from you.

Take a look at your competition or other video creators in your field if you’re just starting with your YouTube channel.

This can give you an idea of what topics and video styles your audience is interested in learning about.

Also, make it a point to engage and interact with your community as this will help you build a closer relationship with the audience.

Ste 5: Publish videos regularly
It’s no secret that video content dominates in terms of engagement and performance on social media.

As a result, you should post your YouTube channel to social media on a regular basis.

Make a point of informing your followers as soon as a video is live. You can also make snippets or previews for each social media platform that link to your most recent work.

Growing a YouTube following isn’t something that happens by chance.

And, yes, if your space is filled with competitors, it might feel like a slog.

Although some of the suggestions above will take more time and work than others, each one will help you attract more viewers to your channel and, as a result, more subscribers.

For any queries, write us at:

BrandsNeed Team.

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