The Types of Influencers in the Industry
Influencers are now a part of almost every marketing strategy. Whether you are a brand, or an aspiring influencer, or even an influencer, you might be aware of the power influencer marketing has in the social media industry. When you talk about social media marketing, you’ll usually notice that influencers are a part of the marketing strategy.
And when it comes to the benefits influencers have, they have a lot of potential. There are so many opportunities through which influencers can gain popularity, engagement, and make money out of it.
Influencer marketing is thus very beneficial for the brands and also the influencers. The brands earn their promotion, and the influencers get content to create and gain more reach and audience. Many brands were successful through this form of marketing.
The best examples to name here (irrespective of the field) would be Skillshare, NordVPN, etc. Brands like these were keen to work with influencers and thus are working with so many influencers to promote and advertise their brand.
There are many kinds of influencers, the mega-influencers, the macro-influencers, the mid-tier influencers, the micro-influencers, and the nano-influencers.
Let us study in detail as to what different kinds of influencers mean.
1. Mega-influencers
These influencers are usually the ones with more than a million followers or subscribers. They’re usually celebrities or extremely popular in their niche. However, mega-influencers with more than 10 million followers usually have a low engagement ratio.
2. Macro-influencers
Macro influencers are the ones with a smaller number of followers count than with the mega-influencers. Usually, these influencers are usually more professional-looking, making them the first choice for brands for their promotion and advertising. Their engagement ratio is better compared to mega influencers. They’re usually one with 500K to 1 Million followers.
3. Mid-tier influencers
The mid-tier influencers are a go to influencers for brands if they want great content, good engagement and reach, with a reasonable pricing for their promotion. They have a follower count of 50K to 500K. They’re authentic and are always engaging with their audience, and are also experienced with creating content.
4. Micro-influencers
The micro-influencers are usually the one with above 10K to 50K followers. Their content is more authentic when compared to mid-tier influencers. Their engagement ratio is higher and they have a really good relationship with their audience. They are a popular choice for brands who have just recently started or small brands who want to reach the audience in their niche.
5. Nano-influencers
The nano-influencers are ones with 1K to 10K followers. These influencers are just growing and this is the stage which is the most crucial for them. They’ll succeed if they continue to make great content, but remain stagnant if they don’t put in much effort. The nano-influencers are the most cost-effective out of the group and are best suited for brands with not much resources available for them for advertising.
Conclusion
This was about the different types of influencers in the industry. If you’re an influencer and are interested in continued business opportunities, BrandsNeed’s influencer’s tool will help you with it. This tool allows influencers to manage sales, campaigns, etc., all at one place. Visit our website to know more!
For any queries, write us at: info.brandsneed@gmail.com
Thanks
BrandsNeed Team.
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